How We Are Paid

Three revenue lines, on the record

Three revenue lines apply to this site, and they can be named in one breath. The first is paid board placement, which is where the money actually comes from. The second is the comparison tables, on which nothing is for sale. The third is the prose, in which nothing is for sale either. That is the complete list. There is no commission on deposits, no share of losses, no sponsored posts, no paid reviews and no wording agreed with an operator before publication. A guide that trades on judgement owes its readers a list that short, and this page exists to keep it that short.

The plainness is deliberate. Paid means a fee was taken. Nothing means no fee, no gift and no favour banked for later. Disclosure usually dies first in euphemism, in phrases such as partnerships and collaborations, so this page keeps to the short words.

The board, and what is sold on it

The board gets a paragraph of its own, because it is the one piece of apparatus with money behind it. The board is the ranked strip that renders after the hero on guide pages: a short list of offers, each entry carrying a score. Operators pay for placement on that list. The scores are editorial, written by this site’s editors as judgements about the terms of each offer, and they are not for sale. The placement is commercial, sold as a position in the order, and it does not pretend to be anything else.

Two different things therefore sit in the same strip, and this page is where the site says so without hedging. A payment buys a seat, not a verdict. Read the score as an opinion and the order as a contract, and the strip makes sense. A paid list that kept quiet about being paid would be borrowing trust it had not earned, and the declaration is what keeps the editorial footing under the scores intact.

The comparison tables take no money

The tables work on the opposite basis. Every row is chosen by the editors for market coverage: British licensed rows as a baseline, offshore rows beside them, wagering bands, minimum deposits and payout windows spread so the reader sees the shape of the market rather than one slice of it. No operator has paid for inclusion in a table, and no operator has paid for position within one.

Rows are added when coverage needs them and dropped when the market moves, never when a fee starts and never when one lapses. The tables carry offshore rows deliberately, because the market they describe includes operators with no UK licence, and a spread that hid them would inform nobody. The tables answer to coverage, and coverage is not for sale.

The prose has no price

No operator has paid for a word of the prose. Nothing in any paragraph is sponsored, no descriptor is cleared in advance, and no sentence has been softened at an operator’s request. The labelling that runs on every page, the one that marks which offers sit outside the British licensing regime, is there because it is true.

An operator outside that regime appears on no British register, takes no part in GAMSTOP, offers no approved route for dispute resolution, and is not bound by the British credit card ban or by British game-testing requirements. Those are checked facts about the market, and they would run whether or not any operator objected, because nobody paid for them to be there and nobody could pay to take them away. The prose keeps them the way it keeps any sentence: because they hold.

What this changes for the reader

Disclosure asks one thing of the reader: treat the commercial lines as commercial and verify them at the source. Every term attached to an offer belongs on the operator’s own page, read there before any deposit, because terms move and a guide, paid or unpaid, is always one step behind them.

The models on this site are built for that habit. The calculators run on assumptions stated in the open: a wagering multiplier taken at 35 times unless the reader changes it, because offers at this end of the market usually ask somewhere between 20 and 50 times. Swap the figure, rerun the sum, and the arithmetic stays with the reader rather than with the site. Paid placement is a fact about the order of a list, not a recommendation, not a prediction and not a promise about outcomes. Weigh the score, check the terms at the source, keep the sums yours. That division of labour is the reason this page exists.